By Fred Nichols
Chief Marketing Officer,
Bio Huma Netics, Inc.

It’s Commodity Classic week. This is one of the ag industry’s most important shows, and among my favorite times of the year. I’ll be in Orlando for the show, as will Lyndon Smith, Barrett Smith and Michael Gardner. #Classic23 is expected to draw around 5,000 farmers. But what makes this show exceptional is not the number of farmers who attend, it’s the type of farmers who attend. On average, farmer attendees operate 3,500 acres, earn $3.5 million in gross income and annually purchase $383,000 in fertilizer, $429,000 in seed and crop protection products and $718,000 in equipment. Moreover, these farmers are highly influential. Many serve on state and national boards for the corn, soybean, wheat and sorghum associations, elected by their peers to do so. This is also where state and national yield contest winners are recognized. Among attendees, 72% say Commodity Classic is the most important event they attend all year. And as is often the case, #Classic23 will include a speaking appearance by the U.S. Secretary of Agriculture. [Read more…]