This Week in Ag #25

By Fred Nichols
Chief Marketing Officer,
Huma®, Inc.

36 years ago, a wide-eyed intern walked into the office of Indiana Prairie Farmer magazine. It was a baptism by fire. Paul Queck, the seasoned editor, told him, “We’d like to have you take a shot at writing what we hope to be the cover story for July. Since you’re only here for a few months, we don’t have time to train you, so we need to see what you got. Either you’ll produce a great story we can run, or we won’t use it and you can spend the rest of the summer editing news releases.” Sounds harsh, huh? Then he continued, “Oh, and this is the last story idea we’ll ever give you. From this point forward, you need to come up with your own story ideas and find sources.” Well, that intern must have come through, evidenced by the story below. Dozens of other stories penned by that intern appeared throughout that year, too. All written on a typewriter, no less. [Read more…]

This Week in Ag #1

By Fred Nichols
Chief Marketing Officer,
Bio Huma Netics, Inc.

Curly fries, waffle fries, spicy fries or… regen fries? Soon, these may all be choices in the frozen foods aisle, at least if McCain Foods has a say in it. And as the world leader in prepared potato products, purchasing 6.8 million tons of spuds annually, McCain carries a strong voice. Their commitment to sustainability includes a pledge to have regen ag practices used on all their potato acres by 2030. The company has entered the Metaverse and designed this virtual game where players grow their own potatoes and learn about regen practices. Thus far, a staggering 2.8 billion visitors—that’s about one-third of the world’s population—have experienced “Farms of the Future.” All-natural, humic-based crop nutrients may soon become a key ingredient in the recipe for regen fries. [Read more…]

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