A Message from Huma® CEO Lyndon Smith
BHN is now at its 50-year anniversary, and we are pleased to say that the last few years have been our most successful ever. We’re breaking sales records almost every month, our finances are in great shape, our lab is doing cutting-edge research, we’ve just purchased a new building so that we can expand our production capabilities to meet future growth, and our entire team is staffed with some of the best people we’ve ever had. Everybody is pulling together, and life at BHN has never been better.
Most people would be happy just to ride a successful wave like that and keep doing what we’ve been doing. But one of the most important lessons that we’ve learned in our 50 years is that complacency is dangerous. The world around us continues to change, and we must meet that change head on and be prepared for all the new challenges that will come our way.
What we do better than anyone else in the world is harness the biostimulant power of humic substances and share it with the world through our humic-based products and technologies. We own humic mines in both Idaho and New Mexico. We harvest the raw humic materials and sell those materials directly to customers as soil amendments or as ingredients for other manufacturers’ products. More importantly, we also process those humic materials to create our own proprietary Micro Carbon Technology® that powers all our liquid nutrients for plants and soil and for bioremediation of wastewater. We devote considerable resources to the scientific study of humic substances so that we can better understand how to create humic-based products in ways that will most benefit our planet and our customers.
One of the things we discovered as we analyzed our company’s standing in the marketplace is that, over the years, we have unintentionally diluted our brand recognition.
Realizing that we had made it difficult for our customers and potential customers to know us, our immediate task became to identify a single name that could recognizably tie together the company and its 6 product and service lines, while also clearly demonstrating our identity, our core strength, and our direction for future growth.
The name that emerged, which we are so excited about, is simply “Huma®.” The tagline that goes with it, which we also like very much, is “Humic Solutions With a Human Touch.”
Huma, Inc. will replace Bio Huma Netics as the company name and our brands will be combined under the Huma® name.
For example, in the agriculture, turf, and horticulture product areas, our product lines will merge to become Huma® Plant & Soil.
In the water, wastewater, and soil bioremediation area, Probiotic Solutions® becomes Huma® Environmental.
In the manufacturing additives market for high-quality raw humates or humic and fulvic acids, becomes Huma® Tech Additives.
Our world-class humic research, product development, and product quality assurance activities will change identity from Alpha Synectics Laboratory to Huma® Research & Development.
Uniting our company name and all our product lines under the Huma® name will make it easier for customers to understand and trust the company and brand behind the products. Uniting under the Huma® name will also give us a stronger marketing presence in all our product areas.
A key component to strengthening our market presence is the creation of a new, central Website to replace the six previous brand-specific Websites. The new, central Website will make extensive use of content marketing, using both video and text at several messaging levels to educate the world about our humic-based products and how to use them. We’ll be asking for content contributions from our staff, our distributors, and our customers to help us teach the world about the biostimulant power of humic substances.
Along with a new name and website we have also developed a new Brand Logo.
When you look at the new logo, you immediately notice that the letters are displayed in a strong, bold font. That is quite literally by design, because we want to let everyone know that we are a strong, bold company that is committed to being a strong, leader in our market space.
The three colored circles are there to always remind our staff, our customers, everyone, of the three pillars that represent where our company gets its strength and what our company stands for.
The Orange Circle stands for HUMANITY. We are committed to empowering people, to helping each of them live their best life. At Huma® we are committed to creating a culture for all stakeholders that honors the contribution of all.
The Green Circle stands for the ENVIRONMENT. We are committed to providing products and technologies that help grow nutritious food and provide clean water in ways that improve and regenerate the environment and are sustainable.
The Blue Circle stands for TECHNOLOGY. This is our commitment to continuously invest in the humic science and new humic technologies that will allow us to live up to our pledge:
“Enhancing the Quality of Life by Empowering Others with Humic-Based Products and Technologies.”
We’ve mapped out our path to the future, by creating one brand, refining our focus, and unifying our strengths. We believe that the future is bright and we are excited to lead the way, with your help, to a healthier and more sustainable future.
Once again, you are the most important resource our company has, welcome to a landmark time in the rich history of our company. Welcome to Huma®.
A message from the Executive team about the Huma transition
Frequently Asked Questions
What is the timeline for transitioning from the old brands (Huma Gro®, Huma Gro® Turf, Fertilgold® Organics, Mesa Verde Humates®, Probiotic Solutions®, Bio Huma Netics®) to Huma®?
Will there be changes in the products we are currently using?
What will we be doing to promote the transition to Huma®?
When will Bio Huma Netics® legally become Huma®, Inc. for legal and financial purposes?
For U.S. agriculture, when will state product registrations be switched from the old brands (Huma Gro®, Fertilgold® Organics, Huma Gro® Turf) to Huma®?
When will we begin paying invoices to Huma®, rather than to Bio Huma Netics®?
Am I required to make the change from Huma Gro®, Bio Energizer or Probiotic to Huma® for my company?
Why is BHN changing brands?
When will I start receiving products with Huma® packaging?
I have a very loyal customer base with Huma Gro®. How long can I still sell Huma Gro® branded products before its discontinued?
Are you still having the Bio Huma Netics, Inc., world conference?
What kind of support can I expect to have during this transition?
How do I share this information with my customers?
Is the company struggling?
Will this change affect our pricing?
Was BHN bought out?
If I have any questions, who do I contact and how soon can I expect someone to get back to me with an answer?
Can I still get products that are registered in my state as Huma Gro® while waiting for name registrations under Huma®?
Where can I get the updated materials for Huma® products?
Will there be any changes to the company's website, social media channels, or other marketing materials as a result of the rebranding?
When will the new website be fully functional?
What plans does Huma® have for expanding?
Can I buy the Huma Gro®, Fertilgold®, Mesa Verde Humates®, Probiotic Solutions® brand names?
Will you have tech information and the website translated into my language?
Will there be product label/packaging mismatch during the transition?
Will the company's physical location be changing?
Will the company be conducting any promotional activities to promote the new brand name and logo?
How will the company ensure a smooth transition to the new brand name and logo for all stakeholders, including employees, partners, and customers?
How will the rebranding affect the company's relationships with its customers, partners, and suppliers?
If you have any additional questions or comments, please submit them through the form below.